The Big 12 would be able to make up for some of its lost TV value by adding regular non-conference football games against schools with expansive fanbases like USC and Oregon. Inside the Big 12 from ⤵️ - The Athletic August 9, 2021 If it chooses to expand, it will need to consider strategically what each potential brings to the table, with football needing to come first due to financial imperatives.īig 12 commissioner Bob Bowlsby and Pac-12 commissioner George Kliavkoff had an intro meeting to discuss concepts of a scheduling alliance, merger and other ways to work together. Eight would constitute a 16-team super-conference, but runs the risk of emphasizing quantity over quality.įurther, the more members the conference brings in, the more mouths there are to feed, so don’t assume the Big 12 will go on some kind of shopping spree. As it stands, schools like UCF, Houston, and Boise State would make far more sense.īut if expansion is the Big 12’s fate, it will need to decide how many schools it actually wants - two would bring membership back to 10. Other schools like Louisiana or Coastal Carolina might angle for an invite, but unless the Big 12 wants to dilute its value and expand all the way to 16 teams, there’s little hope for them. Scenario 2: Big 12 Raids the Group of Fiveįor the Big 12’s purposes, “Group of Five” really just means the American and the Mountain West. If, however, the Big 12 does start losing additional members, at least a few schools would end up forced into the Group of Five - the American Athletic Conference, Conference USA, MAC, Mountain West, and Sun Belt.Īnd if and when that process begins, the Big 12 ends.īut the conference has other options if it wants to stay together. West Virginia probably won’t add much more value to an ACC television deal by itself. Kansas is an epic basketball power but would drag down the Big Ten’s football product massively. Texas Tech doesn’t move the needle nationally. The same could be said about West Virginia and the ACC.īut none of those possibilities is all that compelling for the other power conferences given the extent to which football rules the world. Kansas has made it no secret that it’s open to bolting to another conference, with rumors suggesting the Jayhawks may opt for to the Big Ten. The key here may be to expand its footprint into the central time zone and grab a school out of football-crazed Texas - Texas Tech, for example. Out west, the Pac-12 needs to find a way to bolster its value ahead of the next round of media rights negotiations. I’m sure there were others- Brett McMurphy August 3, 2021 * FSU & Clemson officials contacted SEC about joining league If you’re keeping track, so far we have following “reports” But the other Power Five conferences have got to smell blood. To be clear, the remaining eight Big 12 schools do have something to offer, even if they have nowhere near the value of a conference that contains Texas or Oklahoma. However, that is just one of the potential scenarios for the conference’s future. That’s easier said than done - any school that can instantly add enough value event to begin to make up for Texas and OU’s absence is already in a power conference and not necessarily looking to destabilize its own future by rolling the dice on a new version of the Big 12.įor that reason, it’s possible that the Big 12 won’t make it through this wave of realignment at all. So, if the conference wants to continue competing with the other big boys as a blue-chip television product, it needs to add value. That makes the conference more lucrative than the ACC ($30.9-$37 million each) and Pac-12 ($33.6 million), but less than the Big Ten ($54.3 million) and SEC ($45.5 million).īig 12 commissioner Bob Bowlsby admitted last week that the conference would lose about half of its TV contract value simply by losing Texas and OU. ![]() Jyt0OBFpdm- RedditCFB July 29, 2021Īs it stands, the Big 12 earned about $409 million in revenue during fiscal year 2020, notes USA Today, most of which was distributed to its 10 schools in payments between $37 million and $40 million each. What’s crazy is that if the Big 12 manages to survive this, it will be decades before anyone overtakes Oklahoma in having the most Big 12 football championships.
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